Privacy Policy

Introduction

Welcome to the Privacy Policy for Easy AB Testing. This document outlines how we collect, use, and protect your information when you use our A/B testing application for Shopify stores.

Information We Collect

To provide our A/B testing services, we collect the following information:

• Shop Information: Store domain, shop name, email, currency, timezone, and store owner name
• Test Configuration Data: A/B test names, product selections, price variants, and test parameters
• Analytics Events: Page views, checkout completions, and conversion events
• Visitor Metadata: Country location, visitor type (new/returning), and traffic source
• Product Data: Product IDs, variant IDs, and pricing information for tested products
• Session Data: Shopify session information including access tokens (encrypted and stored securely)

How We Use Your Information

We use the collected information exclusively for the following purposes:

• A/B Testing: Run and manage price experiments on your products using intelligent bandit algorithms
• Analytics: Provide real-time performance metrics and conversion rate analysis for your tests
• Optimization: Automatically allocate traffic to winning price variants to maximize revenue
• Authentication: Verify and maintain secure connections with your Shopify store
• Service Improvement: Analyze aggregated data to improve our testing algorithms and app performance

Data Storage and Security

We take data security seriously. All data is stored in secure PostgreSQL databases with encryption. Access tokens and sensitive information are encrypted and protected using industry-standard security measures. We retain your data only as long as necessary to provide our services or as required by law.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We only share data with:

• Shopify, as required for app functionality and authentication
• Service providers who assist in operating our app (under strict confidentiality agreements)
• Legal authorities when required by law

Your Rights

You have the right to:

• Access the data we have collected about your store
• Request correction of any inaccurate data
• Request deletion of your data (upon app uninstallation)
• Opt out of data collection by uninstalling the app

Shopify App Store Compliance

This app complies with Shopify's App Store requirements and data protection policies. We only request the minimum permissions necessary to provide our A/B testing services.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us through the Shopify App Store or our support channels.